Your local Minneapolis embroidery for uniforms

First Choice helps build confidence in how your market your brand.

A brand resonates with people on an account of many things. It begins with you. If you look good and what you wear feels good it will result in you having that presence, that gravity. You are a reflection of your brand so let customers and staff know that. First Choice is here to help guide you to feel more confident in the threads you are wearing and the quality of products you offer.

President, Chris Heine, has worked in the industry for more than 20 years. Chris has and continues to work with a variety of suppliers, all of them which house quality, recognized brands in the industry. There’s a mass number of products out there. Let First Choice offer your company a tailored selection of PREMIUM – QUALITY – TRENDING GOODS.

A brand resonates with people on an account of many things. It begins with you. If you look good and what you wear feels good it will result in you having more presence and charisma. You are a reflection of your brand so let customers and staff know. First Choice is here to help guide you to feel more confident in the threads you are wearing and the quality of products you offer.

President, Chris Heine, has worked in the industry for 20 years. Chris has and continues to work with a variety of suppliers, all of them which house quality, recognized brands in the industry. There’s a mass number of products out there. Let First Choice offer your company a tailored selection of PREMIUM – QUALITY – TRENDING GOODS.

Our Mission

Mission & values

We are dedicated members of our communities, local businesses, and most importantly friends and families. We strive for a personal connection with any person that walks through our doors. Working honestly together is what builds trust and understanding. There are many clients, from large companies to a single person, that have come to us for the best recommendations to meet their needs.

You can browse some of the clients we worked with and the projects we’ve done for them on our Work page.

Our History

Building from the Past

The company rooted itself in the embroidery business and it is still our stronghold because we do it in house using several Tajima machines. 30 years of embroidery experience allowed First Choice to expand its application process to many other things such as screen printing, heat transfers, and sublimation. You can also review our extensive list of services here. Our knowledge and skills have grown significantly since 1990 and we continue to draw in more clientele, learn new technologies, and adapt to the market.

Our Mission

Mission & Values

We are dedicated members of our communities, local businesses, and most importantly friends and families. We strive for a personal connection with any person that walks through our doors. Working honestly together is what builds trust and understanding. There are many clients, from large companies to a single person, that have come to us for the best recommendations to meet their needs.

You can browse some of the clients we worked with and the projects we’ve done for them on our Work page.

Our History

Building from the Past

The company rooted itself in the embroidery business and it is still our stronghold because we do it in house using several Tajima machines. 30 years of embroidery experience allowed First Choice to expand its application process to many other things such as screen printing, heat transfers, and sublimation. You can also review our extensive list of services here. Our knowledge and skills have grown significantly since 1990 and we continue to draw in more clientele, learn new technologies, and adapt to the market.

Chris Heine

President

Dawn Heine

Accounts Manager

Abby Kittelson

Office Manager

Gail LaPlace

Administration

Valerie Kelley

Embroidery Technician

Kelsy Pulvermacher

Shipping

Samantha Ann

Store Operations

Zeus

Company Mascot

Pieter Sibal

Creative & Tech Solutions

Stay Connected With Us

Every season brings on a variety of new products from our vendors. Let us be your guide and resource for the best in quality and trends.